Generators in Business
Generators make up about 70% of the population, but each one is incredibly unique! As a Generator in Human Design, you’re the life force energy that keeps the world moving (which is why it’s good there are so many of you. You don’t have to do it alone!). You have the unique ability to generate consistent energy, especially when you’re doing work that lights you up. But how do you make sure you’re channeling all that energy into an aligned business in a way that feels fulfilling and sustainable? Let’s dive in.
What It Means to Be a Generator
Generators are the builders and sustainers of society. Your energy is like a rechargeable battery. It’s powerful, but it needs to be used wisely (and still needs time to recharge). When you’re doing work that excites you, your energy flows naturally and you can work for hours without feeling drained. But when you’re stuck doing something you don’t enjoy, that energy can quickly fizzle out leading to frustration and burnout.
The key to thriving as a Generator is to follow your gut response. Your body is your intelligence center and gives you clear signals about what’s right for you through feelings of excitement or resistance. By tuning inward, you can make decisions that keep your energy high and your business thriving.
3 Tips for Implementing Your Generator Design in Business
1. Wait for the Right Opportunities
As a Generator, you’re designed to respond to life rather than initiate. This means it’s important to wait for opportunities to come to you rather than chasing after them. This doesn’t mean you sit around and do nothing. It just means paying attention to what’s showing up in your life and responding to the things that excite you.
In your business, this could look like waiting for the right client projects, collaborations, or ideas that feel like a full-body “yes!” When you wait for the right opportunities (and trust they will come), you ensure that you’re investing your energy in things that will truly build a dreamy life.
2. Follow Your Gut Response
Your gut is your best decision-making tool. When something feels right, you’ll feel a surge of excitement or energy. When something feels off, you’ll feel resistance or even physical discomfort. Remember, your body doesn’t use words to communicate. It uses guttural sounds like “uh-uh” or “uh-huh!” Learn to trust these signals and let them guide your business decisions.
EX: If you’re considering a new offer or project, take a moment to tune into your body. Does the idea energize you, or does it feel like a chore? Trust your gut and move forward only with what truly excites you. (More on how to create offers that keep a consistent income while feeling like a “yes” later.)
3. Master the Art of Saying No
As a Generator, it’s easy to get caught up in the excitement of new opportunities or the conditioned pressure of doing everything for everyone. But not every opportunity is the right one. Learning to say no to things that don’t align with your energy is crucial for maintaining your enthusiasm and avoiding burnout.
In your business, this might mean turning down clients who don’t feel like a good fit, saying no to projects that don’t excite you, or setting boundaries around your time. By focusing on what truly lights you up, you’ll have more energy to put into the work that matters most.
Signature Offers Ideas for Generators
Now that you know how to align your energy with your business, let’s talk about offer structures that work best for Generators. These structures are designed to keep you in your zone of genius, doing work that energizes you.
Retainer-Based Services
Generators thrive on consistent, ongoing work that allows them to build and sustain over time. Retainer-based services, where clients pay you a monthly fee for ongoing support, are perfect for this. You can create long-term relationships with clients, providing continuous value while keeping your energy aligned.
Why it works: This structure allows you to build momentum and deepen your expertise over time. It also provides a steady income stream, reducing the stress of constantly finding new clients.
Example: A social media management retainer where you handle a client’s social media presence month after month, allowing you to refine and improve their strategy over time.
Course or Program
Creating a signature course or program allows you to pour your energy into something that you’re passionate about, and then share it with many people. Once the course is created, you can continue to deliver it to new cohorts or as a self-paced option, allowing your energy to be used efficiently.
Why it works: This structure lets you channel your energy into creating something substantial, and then reap the rewards by offering it repeatedly. It also gives you the satisfaction of seeing the impact of your work over time.
Example: A course on healthy eating and meal prep where you guide participants through a step-by-step process that you’re passionate about.
Membership Programs
Membership programs are a great way for Generators to provide ongoing value and build a community around their work. You can offer exclusive content, live sessions, and support in a way that allows you to engage with your members consistently and work on content that fuels you.
Why it works: This structure allows you to create a steady flow of energy as you continue to add value to your members over time. Plus it fosters a sense of community, which can be incredibly energizing.
Example: A monthly membership for women on a journey to get sober holistically where you give monthly projects, virtual meet-ups, and healing tools that excite you.
Workshops and Group Programs
Generators do well in environments where they can engage with others and share their expertise. Workshops and group programs allow you to connect with multiple clients at once, maximizing your impact while keeping your energy high.
Why it works: This structure allows you to share your knowledge and energy with a group, creating a collaborative and dynamic environment. It also provides variety, which can help keep your work exciting and fulfilling.
Example: A series of monthly workshops on various aspects of birth & postpartum where you can teach, guide, and interact with participants in real-time.
tl;dr
As a Generator, your energy is your greatest asset. By aligning your business with your natural design (waiting for the right opportunities, following your gut, and saying no when necessary) you can create a business that not only succeeds but also feels deeply satisfying.
Choose offer structures that allow you to sustain your energy, build momentum, and create long-term success. Remember, when you’re doing work that lights you up, you’re not just building a business: you’re fueling a movement. So go out there and let your energy shine!
